Operating the HyperFlow AI Booth at MWC Barcelona 2025

The Potential of HyperFlow AI Discovered at MWC Barcelona 2025

From March 3 to 6, Mirinae Technologies participated as part of the Korean Pavilion at MWC Barcelona 2025 (Mobile World Congress 2025), held in Barcelona, Spain. MWC is recognized as one of the world’s top three IT exhibitions alongside CES and IFA. It serves as a global stage where the future of technology—spanning AI, cloud, IoT, 5G, XR, and beyond mobile and telecommunications—is showcased with unparalleled depth and scale. The exhibition was hosted at Fira Gran Via in Barcelona, jointly organized by KOTRA and the Korea Information & Communication Technology Industry Association (KAIT). Thousands of companies and hundreds of thousands of industry professionals from around the world visited the event.

Operating the HyperFlow AI Booth and On-Site Meetings

At MWC 2025, Mirinae Technologies operated the HyperFlow AI booth, holding direct meetings with a wide range of buyers and potential customers from Europe, the Middle East, the Americas, and Asia. Many visitors shared a common interest: “How can AI actually be applied to real business operations?” Rather than focusing solely on model performance or demos, discussions quickly shifted toward how AI can be operated, executed, and scaled in real-world workflows. In this context, HyperFlow’s concept of AI Execution Infrastructure was intuitively understood by many buyers and was especially well received by companies struggling to move beyond PoC into full-scale production. HyperFlow was viewed as a practical and realistic alternative.

What Makes HyperFlow AI Different?

HyperFlow is not simply an AI tool that generates text. It is a next-generation AI execution infrastructure platform designed to plan and execute real business tasks. Architected under the leadership of John Wainwright, a Silicon Valley veteran with over 55 years of experience advancing software and computer languages, HyperFlow represents a shift in how AI is used. Rather than serving as a tool that merely responds to questions, HyperFlow enables AI to understand workflows, determine next actions, and produce tangible outcomes. HyperFlow connects LLMs, World Models, workflows, and external tools into a unified execution flow, transforming AI from an experimental technology into a system that can be operated at the business-task level. This capability has been recognized as a key solution to the Execution Gap faced by many enterprises.

Validated Potential in the Global Market

Through on-site meetings at MWC Barcelona 2025, it became clear that HyperFlow is not limited to a specific industry or region. Instead, it addresses a universal challenge faced by global enterprises:

“How do we actually use AI in practice?”

Conversations with buyers and potential customers from multiple regions confirmed strong interest not only in the European market, but also across the Middle East and the Americas—highlighting HyperFlow’s scalability and global applicability.

Closing Thoughts

MWC Barcelona 2025 was a valuable opportunity for Mirinae Technologies and HyperFlow to reassess their direction and potential in the global market. Through meaningful conversations with international buyers and partners, we were able to share HyperFlow’s technological differentiation and explore concrete opportunities for global expansion. Moving forward, Mirinae Technologies will continue to evolve HyperFlow with a clear goal: to create an environment where AI truly works, operates, and scales in real business settings.