Operating the Booth at the 2024 KOTRA ICT EXPO JAPAN

Exploring the Japanese DX Market and the Potential of HyperFlow AI at the 2024 Korea ICT Expo in Japan

From November 7 to 8, 2024, the 2024 Korea ICT Expo in Japan was held in Tokyo at its largest scale to date. Organized by KOTRA, this event has been one of the leading platforms supporting Korean ICT companies’ entry into the Japanese market since its first launch in 2009, marking its 19th edition this year. In particular, this year’s Expo was organized as part of follow-up initiatives stemming from the Korea–Japan summit meetings, focusing on sectors directly aligned with Japan’s digital transformation (DX) needs, including AI-driven manufacturing innovation, robotics and automation, GovTech and cybersecurity, edtech, and smart cities.

HyperFlow AI Booth Operations and On-Site Meetings

Mirinae Technologies participated in the 2024 Korea ICT Expo in Japan as a booth operator, conducting direct meetings with Japanese local companies, global ICT enterprises, and municipal government representatives. Major Japanese corporations such as SoftBank, KDDI, NEC, and SCSK, along with numerous local governments, attended the event. Across these meetings, there was a strong and shared interest in one key question: “How can AI be applied to real administrative and enterprise-level operations?” At the HyperFlow AI booth, discussions went beyond simple technology introductions. The focus was on execution-oriented AI architectures required by the Japanese DX market and concrete business application scenarios. As a result, many visitors responded positively to HyperFlow’s practical applicability and real-world deployment potential.

What Is HyperFlow AI?

HyperFlow is not merely an AI tool that generates text. It is a next-generation AI execution infrastructure platform designed to plan and execute real business tasks. Rather than positioning AI as a tool that simply answers questions, HyperFlow is built to understand business workflows, determine next actions, and produce tangible outcomes. To achieve this, HyperFlow connects LLMs, World Models, workflows, and external systems into a single execution flow, providing a comprehensive AI Execution Infrastructure. This approach directly addresses the Execution Gap faced by many enterprises and public institutions that struggle to move from PoC to real-world operations. As a result, HyperFlow attracted strong interest from on-site stakeholders who value practicality, stability, and long-term operability—key priorities in the Japanese DX market.

Market Feedback from Japan’s DX Landscape

Following the establishment of the Digital Agency, the Japanese government has been accelerating digital transformation across administration, industry, and urban infrastructure at a national level, driving rapid growth in the DX market. Through this Expo, HyperFlow demonstrated its potential as an AI execution infrastructure applicable across multiple domains, including smart cities, GovTech, and enterprise automation, rather than being limited to a single industry. In particular, HyperFlow’s structural and execution-focused approach resonated well with Japan’s market environment, where reliability, trust, and long-term operation are critical. It was recognized not merely as a short-term AI adoption tool, but as a foundation for sustainable DX strategies.

Closing Thoughts

The 2024 Korea ICT Expo in Japan provided Mirinae Technologies and HyperFlow with a valuable opportunity to gain first-hand insight into the Japanese DX market’s direction and real demand. Through booth operations and on-site meetings, we were able to confirm that HyperFlow goes beyond being a simple AI solution and holds strong potential as an AI execution infrastructure capable of supporting real business operations in the Japanese market. Moving forward, Mirinae Technologies will continue to evolve HyperFlow with a clear mission: to create an environment where AI truly operates, scales, and delivers value in real-world settings.